Message Massage

We have all become mass consumers of content, thanks in part to the internet. So making sure your own content is seen and heard through the noise of others is critical.

There is a much quoted statistic from research done by Sirius Decisions that ‘67% of a buyers journey is now done digitally’. That fact alone means marketing and the content it produces is now more important than ever. It also means that marketing needs to use content to engage across a wider spread of the buying cycle than perhaps ever before.

Whether it’s a new product coming, increased competition, or you are just trying to get more business, your organisation’s market messages have to hit home. As consumers, we are all now much less tolerant of ambiguity, slowness and complexity, so your company and product messaging has to be concise, punchy, engaging and different.

So if you are:

• rethinking how your messaging resonates,

• questioning your ‘purpose’,

• trying to attract new audiences,

• getting ready to launch new products, or

• simply needing to update your sales content

then we can probably help.

Using our proprietary model for content assessment, we can quickly identify any holes in your marketing content mix, and set about filling them.